Video marketing is very powerful. At the same time, YouTube is the biggest video platform around the globe. If your product or service is not promoted on this platform, then you are leaving big revenue on the table. In this post, we share top YouTube marketing tips you must know before applying to it.
Optimizing the profile
It’s very important to have a professional profile page. When a random YouTube user searches for a particular niche and they see your profile, it has to be very professional. Create the image for your YouTube page and upload it as the main picture. Don’t forget to add featured images as the background. At the same time, the name of your channel has to be very professional.
The trailer of the channel
If you’ve checked the profiles of big influencers, you’ll see trailers as the first video. It could be a video of 60 seconds max. People don’t want to watch trailer videos that are long. Try to create a text that is very short and eye-catching.
Try to be personally included in the trailer video if you are building a personal brand. In a trailer video, try to explain the reason and ideas why a random user has to subscribe to your channel.
Collaborating with other YouTube influencers
Every niche on YouTube has already established accounts. YouTube was founded back in 2005 and it’s not surprising that there are many established influencers. When you collaborate with other popular influences, you are cross-promoting a channel to a big fanbase. If you want to promote your channel, there will be few options.
Firstly, you can buy high-quality YouTube subscribers from very trusted sources. Secondly, you can cross-promote channels with other popular influencer’s fanbases. Thirdly you can run paid advertising that could lead to poor results if you don’t know paid marketing.