There were close to 1.93 billion daily active users on Facebook in 2021, according to Statista. That is a massive number making Facebook one of the most used social platforms in the world today.
Facebook is a networking platform, and what better place can businesses think of to network with their target audience than Facebook?
But marketing on Facebook can be daunting. What should you do? How do you start? Should you create posts and work towards organic growth or create Facebook video ads and go the PPC way?
Well, successful marketing on Facebook happens via a combination of both, organic and paid strategies. In this article, we list out 8 strategies that you can use to grow your business on Facebook.
8 Ways To Market Your Business On Facebook
Create a business page
Facebook pages are great for businesses to establish a strong brand presence on Facebook. You can use your personal profile to interact with users, but it does not really add the professional touch that a brand page does.
So the first step in marketing your business is to create a separate page for your brand. Facebook allows you to make a lot of modifications to this page to make it unique and personal to your brand – you can add a profile picture, banner imager, choose a CTA of your choice, etc
. Go through the different options that Facebook delivers and personalize your brand page. This is going to be the place where your customers and your brand interact with each other.
Post on your Facebook page frequently
Once you have a page going, you need to keep it alive and current by posting regularly. You can publish text posts, images, or videos. Videos and images generally garner more engagement so you may want to invest in getting good artwork and videos for your brand.
Organic growth on Facebook is initially slow and increases as your posts and page get more engagement. The more often you post, the more organic reach your page has and the more engagement it gets. This eventually helps you build a page following that helps get you regular organic views and engagement.
Interact with the connections of your connections
A great way to increase your page following is by encouraging friends of existing followers to follow your page. You can do this organically by asking your followers to refer a friend, by incentivizing referrals.
You can also achieve this through Facebook ads that let you target friends of followers.
Referrals definitely work better so you should start with that. You can offer free goodies to followers who refer a friend or give them a discount on their next purchase. Incentivizing referrals is a great way to encourage people to take action.
Leverage Facebook ads
Until your business page starts drawing a huge number of views and engagement organically, you should supplement organic reach with paid reach.
Facebook ads are a great way of reaching out to specific users. Facebook business manager allows you to create an image and video ads that you can target to a specific group of people filtered based on options like geography, age, gender, device usage, interests, job roles, etc.
Facebook ads are a great way of reaching your target audience, fast. For any brand looking to get results quickly, Facebook ads are the way to go. You can also invest some money in promoting your page posts.
Create Facebook video ads to get the best out of your ad campaigns. Facebook video ads generally have the most engagement and ROI.
Join Facebook groups
When you actively participate on Facebook, people notice. One great way of establishing a presence is by participating in conversations happening in groups.
Join groups relevant to your business with your personal account and look out for conversations in which you can add value. Your aim at the start should just be to spread knowledge and build a presence. Once you have established authority, you can start subtly introducing your brand in conversations.
Create your own Facebook group
Creating a group for your audience on Facebook is a great strategy and works for brands across industries. Your audience will use this group to ask support questions, learn from others, and exchange information.
Your Facebook group will also double up as a support platform – customers and interested prospects will ask you product/service questions and you can cater to their queries right on Facebook. These support queries also work great in getting other members to participate and engage.
When all of this happens within your group, you build a thriving community of people who are connected to your brand.
Don’t hesitate to reach out
Don’t hesitate to reach out to your page followers or group members to get feedback or promote a product/offer.
Getting feedback about content from your members directly is a great way of finding out what is working and what is not. You can ask questions about the content on Facebook, about products, about what they would like to see posted on Facebook, etc.
You can also use direct messages to promote any offer you may be having. Your page followers are not going to fret about getting a discount.
If you are not comfortable sending direct messages to followers, you can always publish a post to talk to your followers indirectly.
Use everything Facebook has to offer
Facebook has a lot of features that brands can utilize to market their business – reels, stories, Facebook live, etc.
Brands that do well on Facebook are ones that leverage everything Facebook has to offer, and do not just stick to pages and groups.
Going live on Facebook is a popular trend today and Facebook users enjoy joining and interacting on live sessions. You should jump on this trend and set up live sessions once a week or month where you can talk about the brand, your brand values, existing products, upcoming features, events, etc.
And there you have it, 8 great ways in which you can market and grow your business on Facebook. Remember, all these strategies need patience and consistency to work. You must post regularly, participate in conversations frequently, and stay active on the platform.