Australia’s economy has grown significantly in the past decade or so, and is expected to continue growing to provide more opportunities for employees and business owners. Cities like Sydney, Brisbane, and Melbourne are easily some of the most competitive cities to set up a business. To add to this, Australia also has a good location since it is well-connected to the Asia Pacific region, another blossoming business area.
Given the looming competition in Australia, you must develop effective marketing strategies to attract more customers. A popular marketing medium used today is digital signage in Australia, which allows you to display content on a screen to engage with customers. However, digital signages will only serve their purpose if they are designed well and contain valuable content that people will be interested in looking at.
Well-crafted digital signage can be a game-changer for your business, so read on to learn about a few tips and tricks that you can use to create an eye-catching display.
Choose the Right Colours
Your colour choices will certainly add visual impact and affect how long people will view your signages. Colour is a significant aspect of any branding strategy, so you must use the colours highlighted in your company’s brand book to promote awareness and recognition. Additionally, utilising design principles, such as contrast and complementing colours, can make your signage look even more appealing.
Tell a Story
One of the most important parts of digital signage is its message. The only way your signage can be effective and generate your desired results is by having quality content and delivering an impactful message. When it comes to advertising your brand, storytelling is a powerful tool that can help you capture a wide audience. Highlighting your company’s journey, along with hurdles and milestones, can generate an emotional appeal and leave a lasting impression on viewers.
Use Call to Actions
A call to action (CTA) is a marketing tactic used to invite users to perform the desired action. It could be a link to sign up to your newsletter, redirect them to a buying page on your website to increase the probability of a conversion, or a similar action to encourage sales.
Using CTAs in your digital signage in Australia can widen your consumer base if you choose the right words. Remember that people will only view your signage for seconds before they lose interest, so the CTA has to sound compelling and convincing enough to get them to respond immediately.
Make it Dynamic
One of the advantages of using digital signages over traditional signages is the ability to display dynamic content, so you must capitalise on this to show people your interesting messages! You can make use of videos, animations, and transitions to create movement in your advertisement, so you can better catch the eyes of your audience.
People are naturally more drawn to animated or dynamic content compared to static content, so if you want to keep your customers engaged, you must make your signage interesting to look at. You do not necessarily have to spend on the most advanced tools to achieve this effect, as simple transitions can already draw interest.
Overall, digital signages are one of the most effective advertising tools used today. However, like any other marketing campaign, you have to be strategic about every aspect of your signage–from the content to the aesthetics to the movement. By considering all these things and understanding consumer behaviour, you will surely be able to create effective signage.